Here's what Carol Berg, high fantasy author extraordinaire and Electric Spec interviewee had to say about it:
"In fantasy, urban fantasy (contemporary world with "extras" like
vampires, werewolves, and so forth) is still hot, despite frequent
reports of "vampire fatigue." My editor says that they can put a new
author in urban fantasy and the books will still be snapped up. Times
are tougher for new authors in traditional/heroic/epic fantasy, and yet
two of the most acclaimed new authors in fantasy are traditional fantasy
writers - Naomi Novik, who already has a Peter Jackson movie deal for
Temeraire, and Patrick Rothfuss."
Rothfuss has one book out, called The Name of the Wind. I read it when it first came out and I thought it was excellent. I know a lot of non-genre readers who loved the book as well. I'll have to head to the library and pick up a Novik book now.