The comment on the reject was that my story was more of a "SF Romance" and their magazine didn't do romance. Huh? There's almost no romance in story other than the girlfriend's hopes and dreams at the beginning, and the death of the "boyfriend" at the end pretty much takes it out of the romance category all together.
So, in this case, it was pretty clear to me that the editor who made the personal comment read very little of the story, probably not beyond the first page. I'm not complaining about that. I confess I often don't read beyond the first page of a submission when it is clear to me it is not for Electric Spec. However, I would never made a personal comment about such a submission. In those circumstances, a form letter is best.