07 November 2017

Short Fiction as a Marketing Technique

If you are reading this, you are probably a writer. We writers are living in a wonderful new age of possibilities. From Indie- and self-publishing, to bundles and anthologies, ezines, crowd-sourcing, Patreon, and everything else, there have never been more opportunities for writers. Isn't it awesome?
Unfortunately, it also means there's never been more competition for readers.
Writers need marketing for their work. A difference between publicity and marketing is: publicity is putting your product in front of other peoples' audiences, while marketing is putting your product in front of your audience.

Thus, an excellent way to market your fiction is via short stories. Short fiction can help create your audience. It gives readers a specific taste of what you have to offer. (What other artistic endeavour can do this?) Short stories are thus even better than ads, and bonus: editors pay you rather than the other way around. Short fiction enables you to get your name out there. Depending on the short story venue, you can get your name and product out in front of people you might not reach otherwise--but they're still readers who are interested in your kind of stuff.

In the case of Electric Spec we post an author bio and often an author blog post, as well as keeping your story itself posted forever (or until you ask for it back). Can you say: link s to your website and social media? And, yes, links are good things.

And oh yeah, there are other benefits to short fiction. It can really hone your writing skills. If you can writ e an excellent short story, let's face it, you can do almost anything. :)
Bottom line: short fiction is an excellent marketing tool!

What's happening with Electric Spec? Why, I'm glad you asked. :)
We finished the slush pile for the notable November 30 2017 issue. All authors should have heard from us with either a 'no thanks' or a 'we're going to hold this for voting.' If you didn't hear from us by now, something probably went awry. Please resubmit your story.
Next week I'll blog about the production meeting and start bragging about the new issue! Stay tuned!

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